
4.4K
Downloads
47
Episodes
La Taza Habla (The Cup Talks) takes you on a 20-year java journey through specialty coffee’s rich tapestry, brought to you by ”Bald Guy Brew Coffee Roasting Co.”, nestled in the Blue Ridge Mountains of North Carolina. Each episode unveils the untold stories behind your daily brew—from origin to roast to ritual. Join founder and chief brain-hydrant Don Cox, a.k.a. ”Bald Guy,” as he transforms complex coffee concepts into engaging narratives that deepen your connection to what’s in your mug, the hands that crafted it, and why it matters. Visit us at www.baldguybrew.com or connect on Instagram and Facebook @baldguybrew.
La Taza Habla (The Cup Talks) takes you on a 20-year java journey through specialty coffee’s rich tapestry, brought to you by ”Bald Guy Brew Coffee Roasting Co.”, nestled in the Blue Ridge Mountains of North Carolina. Each episode unveils the untold stories behind your daily brew—from origin to roast to ritual. Join founder and chief brain-hydrant Don Cox, a.k.a. ”Bald Guy,” as he transforms complex coffee concepts into engaging narratives that deepen your connection to what’s in your mug, the hands that crafted it, and why it matters. Visit us at www.baldguybrew.com or connect on Instagram and Facebook @baldguybrew.
Episodes

Friday Mar 20, 2026
Part 2: Training to Taste - Aroma Perception
Friday Mar 20, 2026
Friday Mar 20, 2026
In this episode of La Taza Habla, we explore the often-overlooked world of specialty coffee sensory training. Much like a pilot must be trained to fly, a coffee lover must be trained to truly taste. We break down the complex sensory training journey through a unique baseball analogy, explaining how your olfactory bulb processes hundreds of signals simultaneously—just like a player navigating the bases.
Moving beyond basic "coffee roasting" flavors, we dive into the codified science of aroma perception. You will learn a practical "base running" drill to help you identify flavor families, starting with the broad category of fruit and narrowing it down to specific notes like citrus, raisins, or plum. Whether you are a novice or a seasoned professional, this episode provides the tools to move from "first base" to "home plate" in your sensory journey. We also discuss how your perception might shift as the cup cools, reminding us that what we smell at the start isn't always the finish.
- Check out the Bald Guy Brew Youtube Channel
- Stay Connected: Get exclusive coffee stories & tips delivered to your inbox
- Fresh Roasted Coffee delivered to your door: Bald Guy Brew Coffee Roasting Co.
5 Takeaways
- Training is a Requirement: Just as pilots require training to fly, the ability to perceive complex coffee flavors is a learned skill, not just an intuition.
- The Nose is a Powerhouse: While your eyes use only three receptors to see every color, your olfactory bulb uses over 300 to process the dozens of signals in every sip.
- Use a Sensory Vessel: To properly "trap" aromatics, use a small wine glass, snifter, or a mason jar with a lid to concentrate the scent for 30 seconds before smelling.
- Establish a Baseline: Use common household items, like a jar of mixed fruit jelly, to create a "baseline" for broad flavor families before trying to identify specific notes.
- Track the Temperature: Always re-evaluate your coffee as it cools; the flavor notes you detect at 180°F may be entirely different once the cup reaches room temperature.
Related Episodes
Temperature & Flavor: A deep dive into why your coffee tastes different as it cools.
Show Notes
🧪 DIY Aroma Reference Kit — From the World Coffee Research Sensory Lexicon
How to use: Place each reference in a small wine glass or snifter. Cover with a lid or coaster to trap the aromatics. Let it sit for 30 seconds. Lift and smell. Then brew a cup of coffee and see if you can find that same aroma in the cup.
☕ Family 1 — Fruit
Step 1 — Broad family: Fruity
Smucker's mixed fruit jelly — open the jar and smell. A sweet, bright, generalized fruit aroma. That's your baseline before you break it apart.
Step 2 — Narrow the fork: Citrus or dried fruit?
Fresh lemon (cut) next to a plum. Lemon is bright and electric. Plum is dark and heavy. Two completely different directions.
Step 3 — Name it
Line up a lemon, an orange, and a grapefruit. The differences are obvious when isolated — that's the whole point of training.
🌸 Family 2 — Floral
Step 1 — Broad family: Floral
Uncooked jasmine rice in a bowl — cover and let it sit. A delicate, perfumed sweetness. This is what floral smells like before you get specific.
Step 2 — Narrow the fork: Jasmine or rose?
Jasmine rice next to a capful of rose water. Jasmine is light and airy. Rose is heavier, almost syrupy. One floats, the other lingers.
Step 3 — Name it
Steep a chamomile tea bag and smell alongside the jasmine and rose. Chamomile adds an herbal-sweet third option — honeyed, dry, and earthy.
🥜 Family 3 — Nutty/Cocoa
Step 1 — Broad family: Nutty
A spoonful of Jif creamy peanut butter on a plate. Rich, oily, roasted — the broadest expression of "nutty" most people already know.
Step 2 — Narrow the fork: Nut or chocolate?
Raw almonds next to Hershey's Natural Unsweetened Cocoa Powder mixed with a splash of water. Almonds are dry and clean. Cocoa is deep and bitter. Same family, opposite directions.
Step 3 — Name it
Line up a raw almond, a hazelnut, and the cocoa paste. Almond is mild and papery. Hazelnut is richer and sweeter. Cocoa is dark and heavy. Three distinct markers.
🔥 Family 4 — Roasted
Step 1 — Broad family: Roasted
A handful of Grape-Nuts cereal in a bowl. Toasty, grain-forward, malty — roasted before it gets dark.
Step 2 — Narrow the fork: Toasted grain or burnt?
Grape-Nuts next to a piece of heavily charred toast. Grain is warm and sweet. Burnt is acrid and sharp. The fork between medium and dark roast character.
Step 3 — Name it
Line up the Grape-Nuts, the burnt toast, and a drop of Wright's liquid smoke on a cotton ball. Malt, carbon, and smoke — three distinct stops on the roast spectrum.
🌿 Family 5 — Green/Vegetative
Step 1 — Broad family: Green
A fresh green bell pepper — cut it open and smell the inside. Vegetal, raw, alive — this is the green family at its broadest.
Step 2 — Narrow the fork: Fresh herb or underdeveloped roast?
Fresh basil leaf next to 25g chopped flat-leaf parsley steeped in 300g of water. Basil is bright and aromatic. Parsley water is flat and grassy — your forensic tool for spotting underdevelopment.
Step 3 — Name it
Line up the bell pepper, the basil, and the parsley water. Pepper is raw and sharp. Basil is aromatic and sweet. Parsley water is dull and green. If your coffee smells like that last one, the roaster didn't finish the job.
📋 Grocery List — Everything You Need
- Smucker's mixed fruit jelly
- 1 lemon, 1 orange, 1 grapefruit, 1 plum
- Jasmine rice (dry, uncooked)
- Rose water (baking aisle)
- Chamomile tea bags
- Jif creamy peanut butter
- Raw almonds and hazelnuts
- Hershey's Natural Unsweetened Cocoa Powder
- Grape-Nuts cereal
- Wright's liquid smoke
- 1 green bell pepper
- Fresh basil
- Flat-leaf parsley
📎 Source: All references adapted from the World Coffee Research Sensory Lexicon v2.0 — the industry standard for measuring coffee's 110 flavor, aroma, and texture attributes. The full lexicon is available as a free PDF download.

No comments yet. Be the first to say something!