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La Taza Habla (The Cup Talks) takes you on a 20-year java journey through specialty coffee’s rich tapestry, brought to you by ”Bald Guy Brew Coffee Roasting Co.”, nestled in the Blue Ridge Mountains of North Carolina. Each episode unveils the untold stories behind your daily brew—from origin to roast to ritual. Join founder and chief brain-hydrant Don Cox, a.k.a. ”Bald Guy,” as he transforms complex coffee concepts into engaging narratives that deepen your connection to what’s in your mug, the hands that crafted it, and why it matters. Visit us at www.baldguybrew.com or connect on Instagram and Facebook @baldguybrew.
Episodes

3 days ago
3 days ago
Ever wondered why one specialty coffee tastes bright and citrusy, while another from the same country is deep and chocolaty? The secret is coffee terroir—the unique "taste of place" that gives every bean its character. In this episode, we unpack the science and story behind coffee flavor, exploring how every cup is a direct reflection of its coffee origin.
Join us for a journey from bean to cup as we introduce the "Four S's" framework: Soil, Sky, Slope, and Story. We travel to a coffee farm in Costa Rica to understand how nutrient-rich volcanic soil and shade-grown practices create complexity. We'll explore how climate, altitude, and even the direction a slope faces (aspect) influence a coffee cherry's development. This episode demystifies terms like high-grown coffee and explains why the land, and the people who work it, are the true artists behind the coffee you love. Forget the buzzwords; this is the real story of how the farm gets into your cup.
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5 Takeaways
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Terroir is the combination of place and people. It’s not just an abstract concept; it’s the tangible influence of soil, climate (sky), and geography (slope), all guided by the farmer's wisdom (story).
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Great coffee starts in the dirt. Nutrient-rich volcanic soil allows coffee plants to develop deeper roots, which absorb more complex minerals and directly translate to more complex flavors in the cup.
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Altitude equals time. Higher altitudes have cooler temperatures, which slow down the ripening of coffee cherries. This extra "hang-time" allows the fruit to develop more sugars and intricate flavors.
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Not all sides of the mountain are equal. The direction a slope faces (its aspect) determines how much sunlight it gets. That small difference in daily photosynthesis can be the deciding factor in a coffee's quality and taste profile.
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Understanding flavor is a journey. It’s okay if you can’t taste all these differences at once. Learning to identify the nuances of terroir is a skill developed over time, cup by cup.
3 Questions
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Have you ever tasted two coffees from the same country that were completely different? What were they, and what did you notice?
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The episode compares coffee soil to garden tomatoes. What's a food you've had where you could clearly taste the difference "good dirt" makes?
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After listening, will you pay more attention to a coffee's altitude or processing information when you buy it? Why or why not?
Glossary of Terms
Technical Term |
In Plain English |
Why It Matters |
---|---|---|
Terroir |
Growing Environment |
The unique combination of soil, weather, and slope that gives a coffee its specific character. |
High-Grown |
Mountain-Grown |
Coffee grown at higher, cooler elevations develops more slowly, resulting in sweeter, more complex flavor. |
Aspect |
Slope Direction |
Which way the hillside faces. A slope getting morning sun might produce a different-tasting coffee than one getting afternoon sun. |
Volcanic Soil |
Nutrient-Rich Dirt |
This soil is packed with minerals that the coffee plant absorbs, directly adding to the complexity of its flavor. |
Las Pintas |
Weather Wisdom |
The traditional farmers' practice of observing the first 12 days of January to predict the weather for each month of the coming year. |
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